In this episode, I was lucky enough to interview Jason Vego, co-founder and CEO of Bevz, a digital platform helping mom-and-pop liquor and convenience stores go online and manage inventory.

Jason shares how growing up with an entrepreneurial father planted the seed for his own ventures, including an early attempt to build software for dog groomers. The failure taught him valuable lessons about understanding an industry from the inside. That insight became crucial when launching Bevz with his childhood friend—who happened to own multiple liquor stores. Together, they identified a major gap in tech support for small, independent retailers in this space.
Jason explains how Bevz evolved from a DoorDash-style marketplace into a more comprehensive inventory and sales management platform tailored for small convenience stores. While the ultimate goal is full automation of ordering and stock tracking, early adoption hinged on solving what store owners cared about most: increasing revenue through online sales. With over 700 stores on board and a clear focus on serving the underrepresented independent retailer, Bevz is chipping away at a multibillion-dollar problem.

Let’s hear from Jason Vego on why he’s prioritized real-world impact over personal branding—and how listening to customers (not just one savvy co-founder) helped shape their strategy in this episode of The First Customer!
Guest Info:
Bevz
https://bevz.com/
Jason Vego's LinkedIn
https://www.linkedin.com/in/jvego/
Connect with Jay on LinkedIn
https://www.linkedin.com/in/jayaigner/
The First Customer Youtube Channel
https://www.youtube.com/@thefirstcustomerpodcast
The First Customer podcast website
https://www.firstcustomerpodcast.com
Follow The First Customer on LinkedIn
http://www.linkedin.com/company/the-first-customer-podcast/