Matt Oscamou is the Chief Operating Officer at Three Trees, a company known for its organic, plant-based nut milk crafted from simple, clean ingredients. Before joining Three Trees, he co-founded Weller, a leading CBD beverage brand, and previously founded Frontier Snacks, scaling it to over 2,500 retail locations nationwide. With a background in chemistry and a passion for food innovation, Matt brings deep operational expertise and a founder's mindset to the mission-driven food and beverage space. He is committed to delivering high-quality, sustainable products while fostering a lean, collaborative team culture at Three Trees.

In the rapidly growing plant-based milk market, distinguishing oneself without sacrificing product quality presents a significant challenge. Many brands rely on shortcuts like additives, oils, and flashy marketing, which can undermine quality and trust. How can brands prioritize purity and innovation while scaling sustainably in a competitive landscape?

Matt Oscamou, a seasoned food and beverage entrepreneur, shares how real ingredients and a mission-driven approach can create lasting differentiation. He emphasizes the importance of staying lean, listening to loyal customers, and resisting trends that compromise quality. Matt discusses crafting premium plant-based milk with clean labels, oil-free formulations, and nutrient-rich profiles. He also highlights how a small, passionate team and a focus on performance, both in product and people, can drive smart growth while maintaining authenticity.

In this episode of the Firebelly Social Show, Duncan Alney talks with Matt Oscamou, COO of Three Trees, about scaling a clean-label, plant-based milk brand. Matt shares his insights on ingredient integrity, the power of staying nimble and leading with values. He also discusses innovation in barista-grade products, nurturing team culture, and supporting independent retailers.