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Richard Bagnall on the Barcelona Principles 4.0

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Manage episode 492056644 series 1391833
Content provided by The FIR Podcast Network Everything Feed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The FIR Podcast Network Everything Feed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do we prove the real value of communication in an age of fragmented media, AI-driven analysis, and relentless demand for results? In this episode of FIR Interviews, we talk with Richard Bagnall, chair of AMEC, the International Association for the Measurement and Evaluation of Communication, and a global authority on comms measurement, about the newly released Barcelona Principles 4.0 – the most comprehensive update yet to the world’s leading framework for communication neasurement and evaluation.

From embracing transparency, ethics, and impact, to the contentious advertising value equivalents (AVEs) metric, this conversation is a must-listen for anyone serious about elevating the role of communication in modern organisations.

The conversation centres on Richard's insights into the thinking behind the update, what has changed since version 3.0, and why these principles matter more than ever in a fast-evolving media and technology landscape.

Among the key themes discussed:
Continue Reading →

The post Richard Bagnall on the Barcelona Principles 4.0 appeared first on FIR Podcast Network.

  continue reading

139 episodes

Artwork
iconShare
 
Manage episode 492056644 series 1391833
Content provided by The FIR Podcast Network Everything Feed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The FIR Podcast Network Everything Feed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do we prove the real value of communication in an age of fragmented media, AI-driven analysis, and relentless demand for results? In this episode of FIR Interviews, we talk with Richard Bagnall, chair of AMEC, the International Association for the Measurement and Evaluation of Communication, and a global authority on comms measurement, about the newly released Barcelona Principles 4.0 – the most comprehensive update yet to the world’s leading framework for communication neasurement and evaluation.

From embracing transparency, ethics, and impact, to the contentious advertising value equivalents (AVEs) metric, this conversation is a must-listen for anyone serious about elevating the role of communication in modern organisations.

The conversation centres on Richard's insights into the thinking behind the update, what has changed since version 3.0, and why these principles matter more than ever in a fast-evolving media and technology landscape.

Among the key themes discussed:
Continue Reading →

The post Richard Bagnall on the Barcelona Principles 4.0 appeared first on FIR Podcast Network.

  continue reading

139 episodes

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