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FIR #472: The Evolution of Trust

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Manage episode 494831526 series 1391833
Content provided by The FIR Podcast Network Everything Feed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The FIR Podcast Network Everything Feed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

New research reveals that B2B decision-makers have increasingly recognized the importance of trust. The study also showed that companies that measure trust as a board-level KPI are over three times more likely to report more substantial profits than those that don’t, yet only 22% of companies state that trust is a board-level KPI.

In this brief midweek episode, Neville and Shel analyze the data and explore opportunities for communicators to enhance organizational trust.
Continue Reading →

The post FIR #472: The Evolution of Trust appeared first on FIR Podcast Network.

  continue reading

139 episodes

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iconShare
 
Manage episode 494831526 series 1391833
Content provided by The FIR Podcast Network Everything Feed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The FIR Podcast Network Everything Feed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

New research reveals that B2B decision-makers have increasingly recognized the importance of trust. The study also showed that companies that measure trust as a board-level KPI are over three times more likely to report more substantial profits than those that don’t, yet only 22% of companies state that trust is a board-level KPI.

In this brief midweek episode, Neville and Shel analyze the data and explore opportunities for communicators to enhance organizational trust.
Continue Reading →

The post FIR #472: The Evolution of Trust appeared first on FIR Podcast Network.

  continue reading

139 episodes

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