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Beyond SEO: Optimizing for ChatGPT and AI Search Tools with Diana Cabrices
Manage episode 501755555 series 3552883
In this episode of The Finance Marketing Podcast, Hillary sits down with Diana Cabrices, a fractional chief evangelist to B2B wealthtech brands and award-winning marketer, to explore Answer Engine Optimization (AEO) and how financial advisors can optimize their online presence for AI-powered search tools like ChatGPT, Gemini, and Perplexity. Diana breaks down the shift from traditional SEO to AEO in our current "zero-click" age, where prospects are getting answers directly from AI tools without necessarily visiting advisor websites. Tune in to learn specific strategies for structuring your content, leveraging client reviews and awards, and creating a multi-platform presence that ensures you're being found when prospects use AI to research financial services.
Connect with Diana:
Website: DianaCabrices.com
LinkedIn: Diana Cabrices
Youtube: @dianacabrices
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