Episode 439 - The Sky is No Limit with Per Wimmer

The Extraordinary Business Book Club

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'That's my goal here is to hopefully provide an inspirational story that can be a catalyst for the reader to go out and do amazing things.'

Per Wimmer has spent his life soaring to new heights, metaphorically in global finance and quite literally as an astronaut. It's a fascinating mix, but the two spheres have more in common than you might think.

When you've lived a life so full of variety and adventure, it's a double bind: this is exactly the kind of life worth writing about, and yet how do you choose what to include, and how do you link it all together? We talk about the challenge of making sense of one's own life in order to create sense for others.

And how do you give people a reason to read, beyond the mere act of goggling? Per's solution: catalyse inspiration and action in everyone. Winning Business Journey Book of the Year at the Business Book Awards 2024 meant everything to him, as it was a sign he'd achieved just that.

(He's not one for being constrained by limits, and he's not done yet; this is just Volume One.)

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