Episode 433 - Writing for Busy Readers with Todd Rogers

The Extraordinary Business Book Club

Content provided by Alison Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alison Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

7M ago 34:52

MP3•Episode home

'The TLDR, the too-long-didn't-read of the whole thing, is that everybody's skimming. So we need to write in a way that makes it easy for skimmers if we want to achieve our goals as writers.'

Todd Rogers has been using behavioural science for good for many years, from strengthening democracy to increasing student attendance, so his kids were somewhat underwhelmed when he turned his research to writing.

But think for a moment what the world would be like if everyone wrote clearly and effectively in a world where readers have little time and patience. Imagine the time not wasted, the offence not taken, the goodwill not squandered, the ideas not lost in translation.

Todd argues, and I agree with him, that better communication can lead to a kinder, more efficient world, and it starts with us. Whether it’s an email, a business report, or a book, here are practical ideas for writing that's simply easier to read.

402 episodes

#Arts #Business #Publishing #Writing #Alison Jones #Books #Storytelling #Books and Writing