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Episode 425 - A Year of Creativity with Sue Unerman & Kathryn Jacob

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Manage episode 441320595 series 1303611
Content provided by Alison Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alison Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

'The majority of people think their life would be better if they were more creative, but they don't know how.'

There are lots of books on creativity out there, but surprisingly few at its intersection with everyday business, what Sue Unerman and Kathryn Jacob call 'pragmatic creativity'. So they developed a series of practical techniques and structured approaches for fostering creativity in every business situation, organized metaphorically by the seasons of the year.

This is the third book they've written together, so I ask them about the secret of a happy, productive 'writing marriage', and also the role of their agent, Clare, as encourager, giver of advice and accountabliity partner. It's a fascinating insight into the role of collaboration in creativity, and the interplay between structure and adaptability.

If you're committed to fostering innovation and inclusivity in your own professional and creative life, this one's for you.

  continue reading

402 episodes

Artwork
iconShare
 
Manage episode 441320595 series 1303611
Content provided by Alison Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alison Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

'The majority of people think their life would be better if they were more creative, but they don't know how.'

There are lots of books on creativity out there, but surprisingly few at its intersection with everyday business, what Sue Unerman and Kathryn Jacob call 'pragmatic creativity'. So they developed a series of practical techniques and structured approaches for fostering creativity in every business situation, organized metaphorically by the seasons of the year.

This is the third book they've written together, so I ask them about the secret of a happy, productive 'writing marriage', and also the role of their agent, Clare, as encourager, giver of advice and accountabliity partner. It's a fascinating insight into the role of collaboration in creativity, and the interplay between structure and adaptability.

If you're committed to fostering innovation and inclusivity in your own professional and creative life, this one's for you.

  continue reading

402 episodes

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