Business coach, Anita Brooks, founder and CEO of P4 Power Coaching™ is on a mission to increase the income, prime the profits, and strengthen the sustainability for American businesses. Net profitability drives everything she does when she works with a client, even when she gets drawn into a little business therapy. The ebb and flow of mixing practicality and psychology is what makes her coaching practice unique, and in this episode, she shares how to get around emotions to do the necessary thing when raising prices is crucial to running a successful organization. The four Ps in P4 Power Coaching™ stand for People, Processes, Performance, and Profitability--today, the emphasis is on increasing the dollars.

To find out more about Anita Brooks, business coach, international speaker, and award-winning, best-selling author, and all she and her P4 Power Coaching™ team can offer your business or organization, go to anitabrooks.com.