What if everything you've been told about retirement planning is wrong? After 39 years on Wall Street, investor coach Ira Work is debunking the scary "$1-2 million retirement myth" and revealing why most people are approaching their financial future completely backwards.

In this eye-opening episode, Ira challenges the generic retirement targets that keep people up at night. Using the 4% rule as his foundation - where $1 million generates about $40,000 annually - he shows how to build retirement goals from your actual income needs, not arbitrary numbers. His approach? Start with purpose, understand why you work, then design a personalised portfolio and timeline.

In this episode, Ira outlines the behavioural traps that destroy investor returns, including how people consistently buy high and sell low due to recency and confirmation bias. He reveals why the average investor underperforms the S&P 500 by 3-4% annually and shares his shift from commission-driven product pushing to academic, risk-measured portfolio construction.

The conversation covers everything from proper diversification across asset classes to the importance of working with financial advisors who have your best interests at heart – not their own.

Ready to revolutionise your retirement planning? Listen to discover the truth about building sustainable wealth.

Key takeouts:

• The “you need $1–2M” headline is misleading — retirement is better framed around income needs and safe-withdrawal rules (e.g., 4%), not an arbitrary lump sum
• You can materially protect retirement goals by designing risk‑measured, diversified portfolios, rebalancing regularly, and dialling back equities as you near retirement, not by chasing returns
• Many advisors push commission‑driven products and market timing that hurt outcomes; fee‑based financial planning is a surprisingly more reliable path