Discover how a conventional Oracle sales role in 2003 led to the creation of a pioneering digital marketing strategy that enables businesses to realise huge value from online spend.

Professor Christian Farioli shares his fascinating journey that started with experimenting with Google Ads when it was in its infancy, to becoming one of the leading voices in the industry, helping drive innovation and education across the world.

His story demonstrates how persistence and innovative thinking can overcome corporate resistance to new ideas and bridge the gap between traditional business goals and modern marketing approaches.

Key highlights:

- How embracing innovative technologies can support long-term business growth

- "The Waltz" framework and how this can help support digital marketing

- How the 70-20-10 budgeting method works for marketing innovation

- Insights on navigating the evolving landscape of social media and cryptocurrency

Ready to be inspired? Listen to this episode to learn how one person's willingness to challenge the status quo helped shape the digital marketing landscape we know today.