In this episode, we meet Laura Lawton, the owner of Bash Event Planning based in Winter Park, Orlando. Laura shares her journey from organizing parties for fun to running a full-service event planning company that specializes in special events and corporate milestones, excluding weddings. She details her professional path, including her education from Vanderbilt University and the certification from Emory University that solidified her standing in the event planning industry. Laura also discusses the challenges she faces, such as time management and retaining great employees, particularly during peak seasons in May and December. Additionally, she emphasizes the importance of cohesiveness in event branding, leveraging relationships with vendors, and creating a multi-sensory experience for guests. Laura's passion for originality in event planning stands out as she strives to create memorable and unique experiences for her clients.
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