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The Brands That Are Winning Your Loyalty (And Why)

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Manage episode 515214307 series 2350244
Content provided by Erik Cabral. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Cabral or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Business owners! We are selecting a few clients to help grow their brands (especially on YouTube). Please email [email protected] to apply!In this episode of The Erik Cabral Show, Erik sits down with Kurt Luidhardt, co-founder of Liberty Spenders, to explore the powerful connection between faith, politics, and branding. Kurt shares his entrepreneurial journey from selling fireworks in Philadelphia (yes, there’s a wild SWAT story) to helping elect U.S. presidents, and now leading a movement around conviction-driven marketing.This conversation dives into why values matter more than ever in business, how brands like Chick-fil-A, Hobby Lobby, and Black Rifle Coffee built billion-dollar followings rooted in faith and conviction, and why entrepreneurs may have a bigger role in shaping culture than politicians.Whether you’re a Christian business leader, brand-builder, or entrepreneur, this episode will challenge how you think about marketing, influence, and impact.0:00 Intro0:25 Meet Kurt Luidhardt: Political Strategist Turned Marketing Disruptor2:18 Philadelphia Fireworks Arrest Story9:03 From Fireworks to Politics: Early Entrepreneurial Lessons16:35 Conviction Marketing & Values-Driven Consumers21:17 Inside the $5 Trillion “Liberty Spenders” Market25:57 Pivoting from Politics to Business32:11 Mentorship, Faith, and Strategic Growth36:22 Building Trust Through In-Person Community40:54 Burn or Bless: Kurt’s Take on Media, Disney, AI & More50:27 Wokeness, Tribalism & Business Strategy1:02:06 Subtle Lies, Spiritual Warfare & Leadership1:05:52 Final Thoughts + How to Connect with KurtTopics We Cover:👉 Kurt’s crazy story of being “arrested” while selling fireworks in Philly👉 Why storytelling beats slogans in both politics and business👉 The $5 trillion market of values-driven consumers👉 Conviction-driven marketing: what it is & why it works👉 The tension between politics, business, and faith—and where true impact is found👉 Building community & trust in a “trust recession”Resources Mentioned:🔗 Connect with Kurt & Liberty Spenders:Website: https://libertyspenders.comLinkedIn: / kurt-luidhardt 📖 Grab Erik’s book Be Your Brand to Glorify God:https://a.co/d/h1spfEY🎥 Subscribe for more conversations on faith, branding & entrepreneurship: • The Erik Cabral Show

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351 episodes

Artwork
iconShare
 
Manage episode 515214307 series 2350244
Content provided by Erik Cabral. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Cabral or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Business owners! We are selecting a few clients to help grow their brands (especially on YouTube). Please email [email protected] to apply!In this episode of The Erik Cabral Show, Erik sits down with Kurt Luidhardt, co-founder of Liberty Spenders, to explore the powerful connection between faith, politics, and branding. Kurt shares his entrepreneurial journey from selling fireworks in Philadelphia (yes, there’s a wild SWAT story) to helping elect U.S. presidents, and now leading a movement around conviction-driven marketing.This conversation dives into why values matter more than ever in business, how brands like Chick-fil-A, Hobby Lobby, and Black Rifle Coffee built billion-dollar followings rooted in faith and conviction, and why entrepreneurs may have a bigger role in shaping culture than politicians.Whether you’re a Christian business leader, brand-builder, or entrepreneur, this episode will challenge how you think about marketing, influence, and impact.0:00 Intro0:25 Meet Kurt Luidhardt: Political Strategist Turned Marketing Disruptor2:18 Philadelphia Fireworks Arrest Story9:03 From Fireworks to Politics: Early Entrepreneurial Lessons16:35 Conviction Marketing & Values-Driven Consumers21:17 Inside the $5 Trillion “Liberty Spenders” Market25:57 Pivoting from Politics to Business32:11 Mentorship, Faith, and Strategic Growth36:22 Building Trust Through In-Person Community40:54 Burn or Bless: Kurt’s Take on Media, Disney, AI & More50:27 Wokeness, Tribalism & Business Strategy1:02:06 Subtle Lies, Spiritual Warfare & Leadership1:05:52 Final Thoughts + How to Connect with KurtTopics We Cover:👉 Kurt’s crazy story of being “arrested” while selling fireworks in Philly👉 Why storytelling beats slogans in both politics and business👉 The $5 trillion market of values-driven consumers👉 Conviction-driven marketing: what it is & why it works👉 The tension between politics, business, and faith—and where true impact is found👉 Building community & trust in a “trust recession”Resources Mentioned:🔗 Connect with Kurt & Liberty Spenders:Website: https://libertyspenders.comLinkedIn: / kurt-luidhardt 📖 Grab Erik’s book Be Your Brand to Glorify God:https://a.co/d/h1spfEY🎥 Subscribe for more conversations on faith, branding & entrepreneurship: • The Erik Cabral Show

  continue reading

351 episodes

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