In this episode of the Entrepreneurs Logbook Podcast, host Zachary Bernard dives into the marketing strategies and career insights of Michal Habdank-Kolaczkowski, founder of RallyCall Get-to-Marketing, a brand development consultancy.

Michal shares his experiences in crafting compelling narratives and strategic brand positioning that have helped companies raise over $650 million in venture capital and achieve exits exceeding $4 billion to industry giants like Google, Dell, Intel, and eBay.

He also recounts his time growing Waze to 100 million users and shares the exciting transformations he's led, such as with BeeHero. Whether it's discussing his humble beginnings in PR or offering strategic advice for startups looking to rebrand before an acquisition, this episode is packed with invaluable lessons for entrepreneurs and marketers alike.

00:07 Meet Michal: The Branding Maestro

02:08 Early Career and PR Adventures

05:08 The Waze Journey: From Skepticism to Success

13:02 Branding Strategies for Acquisitions

21:44 The Bee Hero Success Story

32:49 The Future of Branding in the Age of AI

37:10 Common Pitfalls in Startup Pitches

Connect with Michal :

Website: https://rallycall.co/

LinkedIn: https://www.linkedin.com/in/itsmichal/

Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

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