In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard welcomes Beybin Esen, COO at Kimola. Beybin shares her extensive background in strategy and consumer insights, alongside her journey at Kimola from its inception to its growth as an AI-based customer feedback analysis platform.

The discussion dives into Kimola's unique approach to analyzing textual data from various sources, including social media, chatbots, and reviews, to provide actionable insights for businesses. Beybin highlights the importance of understanding customer needs and leveraging data to enhance customer experience and drive business growth. The conversation also touches on innovative and unusual use cases of Kimola's platform and gives valuable advice for early-stage SaaS founders looking to scale their operations globally.

00:06 Meet Beybin Esen: COO of Kimola

01:04 Beybin’s Career Journey and Role at Kimola

02:07 Kimola’s Growth Strategy and Success

03:37 Understanding Customer Needs with AI

05:17 Analyzing Data for Business Growth

08:18 Competitor Analysis and Market Research

09:43 The Importance of Holistic Data Analysis

14:56 Challenges and Unique Use Cases

21:26 Advice for Early-Stage SaaS Founders

Advice for SaaS Founders

• Focus on understanding how to sell and who to sell to
• Don't overlook the importance of SEO for Growth
• Prioritize brand positioning over just features
• Find market gaps and understand target audience needs

Website: https://kimola.com/

LinkedIn: https://www.linkedin.com/in/beybinesen/

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

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