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The Simple MicroScript Rules That Makes Your Marketing Stick (Book Review)
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In a world where you've got just 8 seconds to make your message stick—what do you say and how do you say it?
This episode breaks down The Micro-Script Rules by Bill Schley, a game-changing read for any small business owner or personal brand builder.
🔍 What’s Covered in This Episode:
- The 4½ micro-script rules every marketer needs to know
- Why your brand message is probably too long—and how to fix it
- The secret behind slogans that outlive political campaigns
- How to craft messaging your audience will want to repeat
- Rookie mistakes entrepreneurs make when sharing their story
- What makes a micro-script work
Get your copy!
The Micro-Script Rules - 2nd Edition: How to tell your story (and differentiate your brand) in a sentence ...or less by Bill Schley
📚Past Book Review Episodes :
- Positioning, The Battle For Your Mind by Al Ries, Jack Trout, et. al https://www.buzzsprout.com/1139753/episodes/11277323
- Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Chim and Renée Mauborgne https://www.buzzsprout.com/1139753/episodes/10592058
- Building A Story Brand By Donald Miller https://www.buzzsprout.com/1139753/episodes/9450173
💛 Thank you for listening in! 😀
P.S. Don’t forget to leave a review! Much appreciated.
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