Higher education marketing is evolving, and universities that fail tooptimize for SEO are missing out on thousands of potential students.

In this episode ofThe Enrollment Clinic, I sit down withPaula French, Director of Sales and Marketing atSearch Influence, to break down howsearch engine optimization (SEO) can drive enrollment growth for universities.

We cover:
✅Why 51% of universities lack an SEO strategy (despite 84% of leaders saying it's crucial)
✅The biggest SEO mistakes in higher education and how to fix them
✅How prospective students search for online and adult learning programs
✅Google, AI, and the future of university search marketing
✅The role of SEO in university enrollment strategy

If you’re involved inhigher ed marketing, admissions, or enrollment management, this episode is packed withactionable SEO strategies to help youincrease visibility, boost applications, and optimize digital recruitment.