Grab your iced latte and your favorite notebook because this episode is pure gold for anybody who’s ever agonized over what to put in their launch emails. We welcome the brilliant Sanjana Behera, launch email strategist and copywriter, to spill the tea on her all-time favorite email that didn’t just sound good but actually brought in major moolah. We dig into what makes a sales email truly convert, think honesty, emotional safety, and a dash of healthy skepticism. If you’ve ever worried about your offer sounding too much like a miracle cure or wondered how to keep the sales vibes rolling after day one of your launch, this episode is your new best friend. Episode Highlights The “Promise Keeper” Email That Shook Things Up- Sanjana shares the inside scoop on an email that went out on day two of a client’s launch—the “awkward middle child” of launch week—and how it hit a 64.87% open rate, 9.55% click rate, and 28 sales in one day. Spoiler: she tackles skepticism head-on in a conversational, FAQ-style vibe and refuses to promise magic pills. Why Emotional Safety (Not Hype) Sells- Instead of laying guilt trips or overpromising results, Sanjana’s method is all about finding the sweet spot between a solid offer and real talk about what both sides need for success. Turns out, honesty + empathy = conversions. Who knew? The Secret Sauce to High-Open-Rate Subject Lines- It’s not just about witty one-liners or curiosity gaps; Sanjana drops truth bombs about doing the research before the launch, surveying subscribers, and keeping your email list “extra clean” for best results. Launch week’s not a vacuum—it’s all about that pre-game work. Links & Resources

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Find Sanjana on Instagram here! Steal These Sales Emails Template Pack ($35): The plug-and-play bundle of summit-worthy sales emails, ready for you to copy, tweak, and hit send. Key Takeaway You don’t have to be a wizard to write high-converting sales emails, you just need to get honest about what your offer really delivers (and what it doesn’t), talk to your people about their real fears, and remember: launches are a marathon, not a sprint. It’s all about trust, emotional clarity, and yes, keeping your list as fresh as your cold brew.