Collaborations are one of the fastest ways to grow your email list — but only if you set them up strategically. In this actionable and energetic episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the three simple things you need to do before, during, and after every collaboration to make sure you're collecting the maximum number of subscribers.

• Why collabs don't automatically grow your list — and what to do instead.

• Step 1: Set up your ecosystem for success.

• Step 2: Join their community — before and after.

• Step 3: Make sure your topic directly relates to your freebie.

• Liz's real-world results: 70 new subscribers from a single podcast episode because the topic and freebie were perfectly aligned.

• The closing reminder: "Don't pitch dog treats at a potty-training webinar." Your topic and offer must make sense together.

• A quick promo for the upcoming Networking for Collabs List Building Challenge (June 2–4, 2025), co-hosted with a networking expert.

• All roads lead to your list: Optimize your website and socials before you collaborate.

• Engage early and often: Show up in your partner's community before and after your collab.

• Alignment equals conversion: Your collab topic should flow directly into your freebie.

• Relationships build reach: Community engagement creates trust and better visibility.

• Consistency wins: Every collab is a chance to grow your list — if you set it up intentionally.

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