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252: Use these 3 Steps to Get Featured in Gift Guides
Manage episode 463525522 series 2934620
Content provided by Susan Bradley and Susan Bradley: E-commerce Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Bradley and Susan Bradley: E-commerce Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads.
In this episode, I sit down with Gloria Chou, a PR specialist who teaches small business owners how to land media coverage without hiring an expensive PR agency. She shares exactly how to find the right journalists, craft the perfect pitch, and get featured in top publications like Forbes, Buzzfeed, and Marie Claire.
What You’ll Learn in This Episode:🎯 Why your pitch should focus on the story, not just your product features 📝 The simple 2-step PR formula: Writing a pitch + knowing who to send it to 🔍 How to find journalists who are already writing gift guides in your niche 📧 The secret to crafting email subject lines that make journalists say YES 🔄 How to reuse last year’s gift guides to find PR opportunities today
This strategy works even if you have no PR experience—so don’t miss out!
_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now270 episodes
Share
Manage episode 463525522 series 2934620
Content provided by Susan Bradley and Susan Bradley: E-commerce Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Bradley and Susan Bradley: E-commerce Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads.
In this episode, I sit down with Gloria Chou, a PR specialist who teaches small business owners how to land media coverage without hiring an expensive PR agency. She shares exactly how to find the right journalists, craft the perfect pitch, and get featured in top publications like Forbes, Buzzfeed, and Marie Claire.
What You’ll Learn in This Episode:🎯 Why your pitch should focus on the story, not just your product features 📝 The simple 2-step PR formula: Writing a pitch + knowing who to send it to 🔍 How to find journalists who are already writing gift guides in your niche 📧 The secret to crafting email subject lines that make journalists say YES 🔄 How to reuse last year’s gift guides to find PR opportunities today
This strategy works even if you have no PR experience—so don’t miss out!
_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now270 episodes
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Similar to The Ecommerce Roadmap
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
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Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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