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366: The Journey from Brick and Mortar to Ecomm: How a 4th Generation Family Brand Exploded Online
Manage episode 335482617 series 74225
A family butchery started in 1920’s LA became a beef jerky dynasty when they started selling online. Here’s the story of their journey from brick and mortar to eComm.
Brian Bianchetti’s founder story is unique. He started working with us to help transition his 4th generation family brand to an online DTC store. This is his story of how they found success and grew to hit 7 figures.
What You’ll Learn From This Episode:
- How to build a brand online
- Making your first marketing hires and building a team that you can delegate to
- When to use an agency and when to go in house
- How to work with your family without going crazy
- The journey to scale an eComm store from 6 to 7 figures
Resources:
- peopleschoicebeefjerky.com
- 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
- @BrandGrowthX on Twitter
- Review or subscribe on iTunes
424 episodes
Manage episode 335482617 series 74225
A family butchery started in 1920’s LA became a beef jerky dynasty when they started selling online. Here’s the story of their journey from brick and mortar to eComm.
Brian Bianchetti’s founder story is unique. He started working with us to help transition his 4th generation family brand to an online DTC store. This is his story of how they found success and grew to hit 7 figures.
What You’ll Learn From This Episode:
- How to build a brand online
- Making your first marketing hires and building a team that you can delegate to
- When to use an agency and when to go in house
- How to work with your family without going crazy
- The journey to scale an eComm store from 6 to 7 figures
Resources:
- peopleschoicebeefjerky.com
- 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
- @BrandGrowthX on Twitter
- Review or subscribe on iTunes
424 episodes
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