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E578:📦B2B VOICE OF CUSTOMER EXCELLENCE | B2B MASTER SERIES WITH WASSERMAN DIGITAL - 3 OF 3 | B2B COMMERCE CORNER #121 | THE ECOMMERCE EDGE Podcast

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Manage episode 506887073 series 2934255
Content provided by Jason Greenwood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Greenwood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature ⁠⁠Graham Lubie⁠⁠, the Vice President, Digital at Wasserman Digital - ⁠⁠https://digital.teamwass.com⁠⁠

📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically

📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:

- Voice of the B2B Buyer: “How can you know if you don’t ask?”

- Digital Maturity, what it is, and what it isn’t

- Buyer-Centric Transformation

- AI in B2B Digital Transformation: Stay Curious

- From Strategy to Execution: Making Digital Change Stick

- A Sales Force/Process Automation Approach to Digital Customer Adoption

- The Future of B2B Commerce: Cutting through the noise and determining what really matters

📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors implement a sustainable, deeply actionable and highly operationalized 'Voice of Customer' Program to help enable deep customer centricity in all they do

Enjoy!

  continue reading

578 episodes

Artwork
iconShare
 
Manage episode 506887073 series 2934255
Content provided by Jason Greenwood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Greenwood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature ⁠⁠Graham Lubie⁠⁠, the Vice President, Digital at Wasserman Digital - ⁠⁠https://digital.teamwass.com⁠⁠

📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically

📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:

- Voice of the B2B Buyer: “How can you know if you don’t ask?”

- Digital Maturity, what it is, and what it isn’t

- Buyer-Centric Transformation

- AI in B2B Digital Transformation: Stay Curious

- From Strategy to Execution: Making Digital Change Stick

- A Sales Force/Process Automation Approach to Digital Customer Adoption

- The Future of B2B Commerce: Cutting through the noise and determining what really matters

📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors implement a sustainable, deeply actionable and highly operationalized 'Voice of Customer' Program to help enable deep customer centricity in all they do

Enjoy!

  continue reading

578 episodes

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