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Content provided by Rob Switzer, Robby Switzer, Daniel Stafford, and Brittany Ashton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Switzer, Robby Switzer, Daniel Stafford, and Brittany Ashton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Why ROAS Is Keeping You from Scaling

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Manage episode 298341823 series 2816771
Content provided by Rob Switzer, Robby Switzer, Daniel Stafford, and Brittany Ashton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Switzer, Robby Switzer, Daniel Stafford, and Brittany Ashton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ready to get more sales with your Marketing Strategy?

https://shopanova-and-me.com/apply

When we talk with businesses about their marketing efforts and plans to scale, we commonly find that brands are too focused on their ROAS, or return on ad spend. They are consumed with raising their ROAS to 7x or 10x and lose sight of their original goal: growing their business. If this describes you, do not fear – We’ve been there too. Let’s take a look at how you can measure your marketing efforts and grow your business well.

At Shopanova, we prefer to zoom out and look at the larger picture of your marketing strategy. Ask yourself questions about your strengths and weaknesses, and evaluate your strategy as a whole.

Am I saturating the market with my content? Do people see my ads? Are they learning about my brand? Am I increasing sales year over year?

🧐(2:20) What is ROAS?

😱(6:23) ROAS pitfalls

📈(8:54) Measuring the success of a marketing campaign

🚀(12:12) What does real brand development look like?

💪(19:04) Conclusions

Are you interested in pushing your creative strategy to the next level?

https://shopanova-and-me.com/apply

⭐ Follow Us For More! ⭐

IG: https://www.instagram.com/_shopanova_/

FB: https://www.facebook.com/shopanovasocial

📺 The eComm Growth Show

https://shopanova.com/the-ecomm-growth-show/

  continue reading

64 episodes

Artwork
iconShare
 
Manage episode 298341823 series 2816771
Content provided by Rob Switzer, Robby Switzer, Daniel Stafford, and Brittany Ashton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Switzer, Robby Switzer, Daniel Stafford, and Brittany Ashton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ready to get more sales with your Marketing Strategy?

https://shopanova-and-me.com/apply

When we talk with businesses about their marketing efforts and plans to scale, we commonly find that brands are too focused on their ROAS, or return on ad spend. They are consumed with raising their ROAS to 7x or 10x and lose sight of their original goal: growing their business. If this describes you, do not fear – We’ve been there too. Let’s take a look at how you can measure your marketing efforts and grow your business well.

At Shopanova, we prefer to zoom out and look at the larger picture of your marketing strategy. Ask yourself questions about your strengths and weaknesses, and evaluate your strategy as a whole.

Am I saturating the market with my content? Do people see my ads? Are they learning about my brand? Am I increasing sales year over year?

🧐(2:20) What is ROAS?

😱(6:23) ROAS pitfalls

📈(8:54) Measuring the success of a marketing campaign

🚀(12:12) What does real brand development look like?

💪(19:04) Conclusions

Are you interested in pushing your creative strategy to the next level?

https://shopanova-and-me.com/apply

⭐ Follow Us For More! ⭐

IG: https://www.instagram.com/_shopanova_/

FB: https://www.facebook.com/shopanovasocial

📺 The eComm Growth Show

https://shopanova.com/the-ecomm-growth-show/

  continue reading

64 episodes

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