Are Google Ads Right For You?

The eComm Growth Show

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4y ago 29:20

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Ready to get more sales with your Multi-Channel Strategy?

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If you’ve tuned into the eComm Growth Show at any point in the last year, you’ve probably heard us preaching about omnichannel marketing. As 2021 came into view, we began recommending eCommerce brands leave their single-channel marketing strategy behind in favor of a diversified strategy that utilizes several channels at once.

This week, we’re talking with Elliot Manson, Shopanova’s Google Ads expert, about who can benefit from Google Ads, who should avoid the platform, and how scalable this marketing channel is.

“If there’s nobody searching for your problem, Google is the absolute wrong place to be, because then you’re not actually serving the problem.” (12:03)

“Every good campaign, in theory, has a cap to it at a certain point, all based on how many people are actually searching for these types of keywords. And so what ends up happening is you can kind of max out a campaign and then you kind of have to start from a whole different one if you want to keep scale.” (20:55)

Ultimately, we believe that Google Ads are beneficial for many online stores, and we’d love to help you get started! If you’re interested in learning more about how Google Ads can grow your business, contact us today for a FREE audit to see if Google Ads are right for you!

Shownotes

🎓(5:41) Elliot Manson's Google Ads journey

💼(11:08) Intro to Google Ads

📈(19:26) How scalable are Google Ads?

🧐(24:40) Who can benefit most from Google Ads?

Are you interested in diversifying your marketing strategy?

https://shopanova-and-me.com/apply

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📺 The eComm Growth Show

https://shopanova.com/the-ecomm-growth-show/

63 episodes