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Faster Sites, Higher Sales: How Speed Impacts eCommerce Revenue with Andrew Chambers

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Manage episode 495171469 series 2945081
Content provided by Norbert Stappler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Norbert Stappler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Faster Sites, Higher Sales: How Speed Impacts eCommerce Revenue


What if your website’s backend was secretly costing you conversions, search rankings, and customer satisfaction? In this episode of the eCom Ops Podcast, Norbert sits down with Andrew Chambers, EVP of Marketing at Harper, to uncover how milliseconds affect millions - and what top brands are doing to eliminate tech bottlenecks for good.
Andrew Chambers is a performance marketing expert with a deep background in eCommerce, SaaS, and startup growth. With two successful exits under his belt, he blends strategic brand storytelling with hard data and performance metrics to help high-traffic brands stay fast and scalable.
The No.1 eCom Operations hack
“We’ve seen customers that have come to us with LCPs in the neighborhood of like two and a half seconds... and we've seen those drop to 180 milliseconds.”
You Will Learn
  • Why sub-second performance is no longer optional for competitive eCommerce
  • What Harper’s fused-stack technology changes about dev speed and scale
  • How Andrew bridges technical innovation with brand storytelling
  • The link between system clarity and marketing ROI
  • Why backend complexity kills frontend revenue

Resources Mentioned
  • Core Web Vitals: LCP, CLS, INP
  • Customer Lifetime Value (LTV)
  • Google CrUX performance data
  • Bandit Running (case example)
  • Marginal marketing efficiency ratios
  • Shopify, Amazon
  • ChatGPT’s impact on SEO and discoverability

Show Notes
  • (00:01:22) Andrew's Journey in Marketing
  • (00:02:42) Typical Customers and Their Challenges
  • (00:04:25) Lessons from Previous Startups
  • (00:06:40) Outcome-Driven Marketing Strategies
  • (00:10:06) Tracking and Analyzing Marketing Efforts
  • (00:17:08) Customer Success Stories
  • (00:18:33) Final Thoughts and Advice

Let’s keep learning and growing together in the world of eCommerce!
If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
  continue reading

232 episodes

Artwork
iconShare
 
Manage episode 495171469 series 2945081
Content provided by Norbert Stappler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Norbert Stappler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Faster Sites, Higher Sales: How Speed Impacts eCommerce Revenue


What if your website’s backend was secretly costing you conversions, search rankings, and customer satisfaction? In this episode of the eCom Ops Podcast, Norbert sits down with Andrew Chambers, EVP of Marketing at Harper, to uncover how milliseconds affect millions - and what top brands are doing to eliminate tech bottlenecks for good.
Andrew Chambers is a performance marketing expert with a deep background in eCommerce, SaaS, and startup growth. With two successful exits under his belt, he blends strategic brand storytelling with hard data and performance metrics to help high-traffic brands stay fast and scalable.
The No.1 eCom Operations hack
“We’ve seen customers that have come to us with LCPs in the neighborhood of like two and a half seconds... and we've seen those drop to 180 milliseconds.”
You Will Learn
  • Why sub-second performance is no longer optional for competitive eCommerce
  • What Harper’s fused-stack technology changes about dev speed and scale
  • How Andrew bridges technical innovation with brand storytelling
  • The link between system clarity and marketing ROI
  • Why backend complexity kills frontend revenue

Resources Mentioned
  • Core Web Vitals: LCP, CLS, INP
  • Customer Lifetime Value (LTV)
  • Google CrUX performance data
  • Bandit Running (case example)
  • Marginal marketing efficiency ratios
  • Shopify, Amazon
  • ChatGPT’s impact on SEO and discoverability

Show Notes
  • (00:01:22) Andrew's Journey in Marketing
  • (00:02:42) Typical Customers and Their Challenges
  • (00:04:25) Lessons from Previous Startups
  • (00:06:40) Outcome-Driven Marketing Strategies
  • (00:10:06) Tracking and Analyzing Marketing Efforts
  • (00:17:08) Customer Success Stories
  • (00:18:33) Final Thoughts and Advice

Let’s keep learning and growing together in the world of eCommerce!
If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
  continue reading

232 episodes

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