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In this solo episode, I’m sharing the five biggest lessons I wish I had known when I first started my real estate investing journey nearly a decade ago. These are the things that could’ve saved me time, money, and a whole lot of stress—lessons that came from doing hundreds of deals, building teams, navigating partnerships, and learning the hard way.

Whether you're just getting started or scaling your operation, I break down the truths no one told me upfront—like why partnerships often fail, how sourcing your own deals is a million-dollar skill, and why focus is everything in this business.

Here’s what I cover:
• The real reason most partnerships don’t last—and what to look for instead
• Why your word matters more than your contract
• How focusing on personalization beats mass marketing every time
• The math behind why sourcing your own deals is critical to long-term success
• Why chasing every strategy is killing your momentum—and what to do instead

This is the episode I wish someone had handed me in my first year. Take it with you on your commute, during your workout, or wherever you listen—and let it help you make better moves, faster.

As always, I appreciate the listens, shares, and reviews. Let’s grow together—and remember, you’re only one deal away.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson