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Summary:
When Alex Braich first jumped into real estate, he went all-in on direct mail. Month one? $4,000 spent, four calls, and only one real lead. Even after bumping the budget to $8K a month, the phone stayed quiet for weeks at a time.

That all changed when Alex ditched the mailers and switched to a consistent lead gen system with sales coaching. Now he’s getting around 100 leads a month, locking in daily conversations with sellers, and closing 1–2 deals a month — all while planning his exit from physical therapy and aiming for $250K this year.

In this episode, Alex breaks down the simple pivot that took his business from crickets to constant closings, and how you can make the same shift if your marketing isn’t delivering.

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