In this episode of The E1B2 Collective Podcast, host AJ Vaughan challenges sales leaders to confront their biggest barrier to growth—it’s not the market, it’s their mindset.

What worked yesterday is killing deals today. Hero-selling, static playbooks, vanity metrics, fear-based cultures—these habits are deeply ingrained, but dangerously outdated.

AJ unpacks how today’s most progressive sales leaders are rewiring their leadership to thrive in 2025 and beyond—ditching assumptions, leaning into real buyer data, building systems that scale beyond themselves, and creating teams fueled by curiosity, safety, and relevance.

If you’re tired of burning cycles on strategies that no longer land, this episode is your wake-up call. It’s time to unlearn to grow.