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You Are What You Eat. And Wear. And Watch. | Morgan Flatley, Global CMO of McDonald's

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Manage episode 315103117 series 3269303
Content provided by CivicScience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CivicScience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As political tribalism rages across America, supporting brands on social media has gotten more complicated. The brands we align with have to align with our values – because supporting the wrong ones could alienate us from our political tribes. This week, McDonald’s Global Chief Marketing Officer Morgan Flatley joins CivicScience CEO John Dick to discuss how brands can navigate the minefield of politics and cancel culture, and whether it’s possible for a brand to appeal to everyone – or even most of everyone.

  continue reading

26 episodes

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iconShare
 
Manage episode 315103117 series 3269303
Content provided by CivicScience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CivicScience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As political tribalism rages across America, supporting brands on social media has gotten more complicated. The brands we align with have to align with our values – because supporting the wrong ones could alienate us from our political tribes. This week, McDonald’s Global Chief Marketing Officer Morgan Flatley joins CivicScience CEO John Dick to discuss how brands can navigate the minefield of politics and cancel culture, and whether it’s possible for a brand to appeal to everyone – or even most of everyone.

  continue reading

26 episodes

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