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Perplexity isn’t just another AI tool — it’s quickly becoming a business research assistant for leaders who need clear answers fast. In this Dumb Monkey Podcast deep dive, Aamir Qutub explains the Perplexity Ladder: how the Free, Pro, Enterprise, and Max (Comet) versions each unlock new capabilities for business.

From simple searches to deep research, dashboards, and privacy controls, we explore how executives and professionals can decide which level makes sense for them.

More importantly, we cover the real-world use cases: competitor analysis, market research, customer insights, and even building live dashboards. If you’ve ever wondered whether Perplexity can replace Google or complement ChatGPT in your workflow, this episode gives you the clarity you need.