Build a Brand Gen Z Wants to Work (and Buy) From

The Duct Tape Marketing Podcast

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2M ago 21:21

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I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of business experience and a front-row seat to Gen Z's development, Len offers expert insights into how businesses can attract, engage, and retain Gen Z employees. We explore what makes this generation tick, why traditional hiring practices fall short, and how aligning your company culture with Gen Z values can be a game-changer. If you're struggling to connect with the next generation of workers—or customers—this episode delivers the mindset and tools to bridge the gap.

Today we discussed:

[00:00] Opening

[00:09] Introduction to Len Silverman

[00:53] What is the Personal Brand of Gen Z

[02:56] Common Stereotypes of Genz

[04:16] The Old Ways Aren't Going to Work

[06:39] The Employee Journey

[08:35] Importance of Cultural Consistency

[10:39] Changing Mindsets

[12:44] Gen Z Customers

[14:19] Common Mistakes Trying to Align with Gen Z

[17:11] Turning Gen Z into A Players

More About Len Silverman:

Check out Len Silverman's Website: https://uptoelevenmarketing.com

Connect with Len Silverman on LinkedIn: https://www.linkedin.com/in/up-to-eleven-len/

Read MESH: Aligning the Personal Brand of Gen Z with your Company Culture by Len Silverman: https://amzn.to/3DKURsC

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