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Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Navigating the New Era of E-Commerce Marketing
Manage episode 484303102 series 2971299
Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The DTC Insider podcast, Brian Roisentul sat down with AJ Patel, the SVP of Global Growth at U Beauty. He has been instrumental in scaling the brand's DTC business.
With a background at Unilever and a passion for process improvements and analytics, AJ brings a unique perspective to the luxury skincare industry. Join us as we delve into his strategies for growth, innovation, and customer engagement.
Here’s a glimpse of what you’ll learn:The shift in marketing strategies due to increasing privacy restrictions
Why persona work is critical before scaling media efforts
The importance of a full-funnel strategy for brand growth
How to balance organic content with paid media for long-term success
YouTube Shorts as an emerging opportunity for brand visibility
The growing importance of profitability in today’s e-commerce landscape
Managing customer acquisition costs while focusing on sustainable growth
Why ROAS alone isn’t enough—profitability and LTV must guide strategy
The need for margin and product profitability analysis before scaling
Why marketers must understand key business metrics beyond ad platforms
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
100 episodes
Share
Manage episode 484303102 series 2971299
Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The DTC Insider podcast, Brian Roisentul sat down with AJ Patel, the SVP of Global Growth at U Beauty. He has been instrumental in scaling the brand's DTC business.
With a background at Unilever and a passion for process improvements and analytics, AJ brings a unique perspective to the luxury skincare industry. Join us as we delve into his strategies for growth, innovation, and customer engagement.
Here’s a glimpse of what you’ll learn:The shift in marketing strategies due to increasing privacy restrictions
Why persona work is critical before scaling media efforts
The importance of a full-funnel strategy for brand growth
How to balance organic content with paid media for long-term success
YouTube Shorts as an emerging opportunity for brand visibility
The growing importance of profitability in today’s e-commerce landscape
Managing customer acquisition costs while focusing on sustainable growth
Why ROAS alone isn’t enough—profitability and LTV must guide strategy
The need for margin and product profitability analysis before scaling
Why marketers must understand key business metrics beyond ad platforms
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
100 episodes
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Similar to The DTC Insider
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
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…
continue reading
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