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How To Increase Your Customers' LTV
Manage episode 480839721 series 2971299
Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The DTC Insider podcast, Brian Roisentul discusses effective growth marketing strategies, focusing on the importance of understanding customer journeys and addressing subscription churn.
He emphasizes the need for brands to map out their customer journeys to identify pain points and improve retention. By analyzing subscriber behavior and implementing proactive strategies, brands can enhance customer lifetime value and ultimately drive revenue growth.
Here’s a glimpse of what you’ll learn:Why growth and marketing remain essential for brands in 2025
The importance of mapping the customer journey to uncover friction points
How focusing too much on details can distract from the bigger business picture
Using customer behavior insights to overcome revenue plateaus
Balancing acquisition and retention to drive sustainable growth
Accepting churn as part of the journey—and learning how to manage it
Identifying the root causes behind customer churn to improve retention
The power of proactive engagement in building long-term loyalty
How delivering real value helps reduce customer turnover
Grounding marketing tactics in data and customer insights for better results
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
101 episodes
Share
Manage episode 480839721 series 2971299
Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The DTC Insider podcast, Brian Roisentul discusses effective growth marketing strategies, focusing on the importance of understanding customer journeys and addressing subscription churn.
He emphasizes the need for brands to map out their customer journeys to identify pain points and improve retention. By analyzing subscriber behavior and implementing proactive strategies, brands can enhance customer lifetime value and ultimately drive revenue growth.
Here’s a glimpse of what you’ll learn:Why growth and marketing remain essential for brands in 2025
The importance of mapping the customer journey to uncover friction points
How focusing too much on details can distract from the bigger business picture
Using customer behavior insights to overcome revenue plateaus
Balancing acquisition and retention to drive sustainable growth
Accepting churn as part of the journey—and learning how to manage it
Identifying the root causes behind customer churn to improve retention
The power of proactive engagement in building long-term loyalty
How delivering real value helps reduce customer turnover
Grounding marketing tactics in data and customer insights for better results
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
101 episodes
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Similar to The DTC Insider
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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