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From Corporate Burnout to 8 Figures: The Story Behind Little Trouble
Manage episode 501742941 series 2971299
In this episode of The DTC Insider podcast, Brian Roisentul chats with Dinah Chapman, founder of Little Trouble, a fast-growing kidswear brand that’s on track to hit 8 figures. Dinah shares how she built the company from her garage while juggling motherhood and a demanding corporate job, why she resisted shortcuts in customer service, and how she turned customer feedback into a growth engine.
Here's a glimpse of what you'll learn:
Moving abroad while running a U.S.-based business
Starting Little Trouble as a side hustle during corporate burnout
Knowing when a side hustle becomes a full-time business
Standing out in a crowded kids apparel market
Challenges across growth stages: 0–1M, 1–5M, and beyond
Operating with a tiny team while scaling big
The critical role of customer service and human connection
The pitfalls of over-obsessing about attribution vs. focusing on fundamentals
Leveraging customer insights and zero-party data for growth
What’s next: brand collaborations, wholesale, and product diversification
Find more episodes on our website.
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This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
117 episodes
Manage episode 501742941 series 2971299
In this episode of The DTC Insider podcast, Brian Roisentul chats with Dinah Chapman, founder of Little Trouble, a fast-growing kidswear brand that’s on track to hit 8 figures. Dinah shares how she built the company from her garage while juggling motherhood and a demanding corporate job, why she resisted shortcuts in customer service, and how she turned customer feedback into a growth engine.
Here's a glimpse of what you'll learn:
Moving abroad while running a U.S.-based business
Starting Little Trouble as a side hustle during corporate burnout
Knowing when a side hustle becomes a full-time business
Standing out in a crowded kids apparel market
Challenges across growth stages: 0–1M, 1–5M, and beyond
Operating with a tiny team while scaling big
The critical role of customer service and human connection
The pitfalls of over-obsessing about attribution vs. focusing on fundamentals
Leveraging customer insights and zero-party data for growth
What’s next: brand collaborations, wholesale, and product diversification
Find more episodes on our website.
--
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
117 episodes
All episodes
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