Beyond UGC: Driving Growth with Professional Generated Content

The DTC Insider

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In this episode of The DTC Insider podcast, Brian Roisentul interviews Samantha Diamond, co-founder and CEO of Bird & Be, a company focused on improving fertility education and products. Samantha shares her journey from the beauty industry to addressing the gaps in fertility health, emphasizing the importance of professional guidance and sensitive communication.

The conversation explores how Bird & Be leverages social media for education, the significance of clinical studies in product validation, and the challenges of marketing non-impulse purchases. Samantha also highlights the impact of customer stories and the company's commitment to continuous product development.

Here’s a glimpse of what you’ll learn:

From Beauty to Fertility: Samantha Diamond’s Career Pivot and Purpose
Identifying and Filling Gaps in Fertility Education and Customer Experience
Communicating with Sensitivity in a Deeply Personal Health Space
The Role of Professional Guidance in Building Product Credibility and Trust
Using Social Media to Educate, Support, and Build a Fertility-Focused Community
Backing Products with Clinical Studies: A Non-Negotiable for Trust
Marketing for Non-Impulse Products: Lessons from the Fertility Space
Harnessing Customer Testimonials as a Source of Insight and Motivation
Guiding Customers Through Personalized Quizzes and Educational Tools
Iterating Through Feedback: The Continuous Development Behind Bird and Bee’s Products

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