This "Unvarnished" episode shines a spotlight on the general manager of Etiqetas Anver in Barcelona, Spain. She embraces the values instilled by her father while building upon the label provider's approach to innovation and responsibility.

For over three decades, Etiquetas Anver has been at the forefront of label printing innovation, blending a rich legacy with cutting-edge technology. Under the leadership of General Manager Elisenda Vergés, the Barcelona, Spain-based company continues to evolve, staying true to the values instilled by its founder — Elisenda's father — while embracing the power of digital transformation.

With a background in hospitality, Elisenda brought a fresh, customer-focused approach to Etiquetas Anver. “In hospitality, the customer experience is essential,” she said. “I have brought the same mindset."

Her commitment to service and adaptability has been instrumental in the company’s shift from traditional flexographic printing to digital solutions, a change driven by market demand for shorter print runs, personalization and flexibility. Digital technology has enabled Etiquetas Anver to respond faster to customer needs, reduce waste, and maintain precise control over print quality, she said.

While the digital transition posed challenges, including the need to educate both staff and clients, it has since become a catalyst for growth. Elisenda notes that digital printing’s speed and flexibility are particularly valuable, saying, “Our clients especially appreciate the quick turnaround times and the flexibility in the number of labels that they can order.” This agility has allowed Etiquetas Anver to attract new customers and expand its capabilities.

Sustainability is another core focus for the company. From minimizing waste to utilizing solar power and FSC-certified materials, Elisenda underscores their commitment to eco-friendly practices. “We want to look after our planet, so we have to invest,” she said.