If your systems run on someone else’s software, they’re not really yours.
In Episode 6 of The Disruptors, Ritesh Shah and Julian Wallis explore how manufacturers and wholesalers can start treating their processes — not just their tech tools and systems — as assets. When you build your own systems, you’re not just improving operations. You’re building real intellectual property that adds enterprise value.
The conversation flips the script on what most business owners assume: Buying software doesn’t make your business more valuable. Owning your operating system does.
Topics Covered:
The Mindset Shift
00:00:45 – Most businesses implement tools. Few build systems.
Why your unique processes — not just your tools — are the foundation of enterprise value.
What Actually Counts as IP
00:01:40 – You can’t just slap a brand on software and call it IP
The difference between owning a process and leasing a product.
Open Source, Plugins, and AI
00:03:28 – If you use third-party tech, can it still be IP?
How you configure and control systems matters more than where they came from.
The Hidden Risk of Off-the-Shelf Tools
00:06:49 – Efficiency without ownership creates no long-term value
Why relying on SaaS platforms could be costing you more than you think.
Every Business Is Now a Tech Business
00:09:37 – Whether you like it or not, tech is your edge
Even in manufacturing, owning your own tech stack is becoming non-negotiable.
When Integrations Are (and Aren’t) Assets
00:11:46 – Not all custom work creates IP
Why building tech in silos often fails to create lasting value.
Don’t Let Your Vendor Own Your Future
00:13:24 – You paid for it — but do you own it?
Why your Master Services Agreement might be handing away your IP.
How to Start Thinking Like a Systems Owner
00:15:53 – Stop looking for tools. Start defining your platform.
Where to begin when turning your business processes into proprietary systems.
From Tech Stack to Strategic IP
00:21:06 – Why branding, integration, and control are everything
The difference between rented efficiency and ownable enterprise value.
This episode is for every business leader still stuck in “off-the-shelf” mode — and ready to start building IP that actually belongs to them.
Key Takeaways from this Episode:
● Buyin

Learn More / Resources:
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