In this new episode of The Disruptionist, Jess Singh breaks down the boldest brand moves shaking up marketing, from sleep tape launches with cult-like community vibes to jazz-filled guerrilla campaigns in NYC. These aren’t just clever tactics, they’re strategic plays that build emotional connection, drive loyalty, and cut through the noise.

Jess reacts to viral campaigns, AI-powered branding, sonic storytelling, and the rise of creator-led marketing. Whether it’s Sleep or Die’s gamified launch or Maison’s ice-block reveal, this episode is a masterclass in how to stand out without selling out. If you’re tired of cookie-cutter content and want to build a brand people rave about, this one’s for you.

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Timestamps:

00:00:00 - Introduction

00:01:22 - Marketing 101: Sell the Outcome, Not the Product

00:03:25 - Building Community Before Launch: Sleep or Die's Strategy

00:06:24 - Innovative Social Media Campaigns: Brands That Stand Out

00:09:15 - The Power of Experiential Marketing and Sound Branding

00:11:17 - The Future of Marketing: Storytelling and Video Production