In this episode of The Disruptionist, Jess Singh breaks down the most brilliant brand collaborations of all time, from billion-dollar tacos to luxury meme culture. These aren’t just viral moments, they’re strategic masterstrokes that reshaped industries, sparked emotion, and built lasting brand equity.

Whether it’s Taco Bell and Doritos creating flavour-fuelled chaos, Apple and Nike embedding purpose into daily habits, or Barbie teaming up with over 100 brands to dominate culture, Jess reveals what makes a collab truly transformational. It’s not about hype, it’s about behaviour change, emotional resonance, and strategic alignment.

Watch now to learn how to think like a collab strategist—and why the right partnership can multiply your brand’s value overnight.

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Timestamps:

00:00:00 - Introduction

00:00:43 - Case Study: Taco Bell and Doritos

00:01:39 - Case Study: Apple and Nike

00:03:38 - Case Study: Balenciaga and Crocs

00:04:43 - Support for Small Business Owners

00:05:04 - Case Study: Barbie's Brand Takeover

00:05:58 - Case Study: James Bond, Omega, and Aston Martin

00:06:51 - Becoming a Collab Strategist

00:07:23 - Engagement and Final Thoughts