Are you churning out social media posts, blogs, reels or emails just to “stay visible”… but still not seeing results?

This episode is your wake-up call. Content without strategy is just noise — and it’s the biggest reason most marketing efforts fall flat. In this episode, we unpack what a real content strategy looks like, how it aligns with your business goals, and how to map it to your audience's buyer journey.

Whether you’re DIYing your digital marketing or leading a team, you’ll walk away knowing how to plan content with purpose, stay consistent, and finally get measurable results.

• The key difference between content marketing vs. content strategy

• The biggest risks of creating content without a strategy

• How to align content to your business goals and buyer journey

• What types of content to create at each funnel stage

• How to plan and batch content without burnout

• Simple frameworks for consistent publishing

• Real-world examples and content systems that work

“If you're publishing content without a strategy, you're basically shouting into the void and hoping someone hears you.”

“Every piece of content has a job to do — and that job should align with your business goals.”

“Consistency beats intensity. It’s not about posting every day — it’s about posting with purpose.”

00:00 – Introduction: The Importance of a Content Strategy
01:12 – Defining Content Marketing vs. Content Strategy
02:21 – The Risks of No Content Strategy
03:21 – Mapping Content to Business Goals
03:53 – Understanding the Buyer Journey
04:25 – Creating Content for Each Funnel Stage
05:54 – Consistency in Content Creation
06:27 – Batching, Calendars, and Repurposing Content
07:45 – Automating and Outsourcing for Efficiency
08:37 – Building a Long-Term Content Roadmap
10:48 – Recap and Next Steps

If you’re stuck in content chaos — posting just to post — this episode is your permission to pause and rebuild with purpose. Whether you need help creating your 90-day roadmap or want done-for-you content that aligns with your goals, Marketing Leap is here to help.

👉 Book your free strategy session now at marketingleap.net
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🧭 Next episode: We're talking about building authority online — and how to use content to become the go-to expert in your industry. Don’t miss it!

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

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