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Artificial intelligence is transforming holiday shopping into a more personalized and efficient experience.

Recommendation engines on e-commerce platforms analyze browsing history, purchase behavior, and even social media trends to suggest gifts that feel tailor-made for each shopper. This personalization reduces the stress of endless searching and helps consumers discover items they might not have considered otherwise.

At the same time, AI-driven dynamic pricing ensures that retailers can adjust costs in real time based on demand, competition, and inventory levels, creating a balance between profitability and customer satisfaction. For shoppers, this often translates into better deals and timely promotions during the busiest retail season of the year.

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