Tim Pritchard, Head of Content and Responsible Media at MG OMD, shares his journey into sustainability and the importance of collaboration and education in driving change. He emphasises the need for individuals and organisations to take action and not to wait on regulation. Tim highlights the role of events and training programs, such as the Carbon Literacy Project and Adnet Zero Essentials, in promoting sustainability. He also discusses the positive impact of carbon calculation on media plans and the success of the Communicating Climate challenge. Tim encourages listeners to be inquisitive, ask questions, and seek out resources and allies in the sustainability space.
Further Reading
Tim Pritchard
GARM Standards
AdNet Zero
Purpose Disruptors
Cambridge Sustainability Leadership

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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner