In this conversation, Seb Royce, Climate Conscious Creative Director, shares his journey from a traditional advertising background to a focus on sustainability in marketing. He discusses the evolution of digital advertising, his awakening to the importance of sustainability, and the challenges of transitioning to a more purpose-driven mindset. Seb emphasises the need for businesses to adopt long-term thinking and the importance of making a business case for sustainability. He also introduces his new initiative, Planet Partners, aimed at bridging the gap between climate science and communication.

This episode is brought to you as always by The Digital Distillery.
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner