))
Google Does It Again!
Manage episode 418438014 series 3526782
Content provided by Patrick Soch and Mostafa Daoud, Patrick Soch, and Mostafa Daoud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrick Soch and Mostafa Daoud, Patrick Soch, and Mostafa Daoud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, we unpack Google Analytics' recent news.
While the third-party cookie deprecation has been delayed, it's important to stay ahead of the curve. Learn how to migrate your data from UA to GA4, leverage new features like user-provided data, and prepare for a cookieless future.
Key Takeaways
- Google Analytics Universal Analytics (UA) property data collection has ended, but access to historical data will be discontinued soon (start of July). Back up your data now!
- Migrate your conversion goals and audiences from UA to GA4.
- GA4 offers new features including user provided data (UPD) for enhanced conversion measurement.
- Leverage audience export via the GA4 API for non-Google marketing efforts (test and scale carefully).
- Third-party cookie deprecation is still on the horizon, but the deadline has been extended to early 2025. This grace period is a great time to test and implement alternative measurement solutions.
Timestamps
- 00:02: Introduction and GA4 update news
- 01:03: Backing up UA data and data retention considerations
- 03:22: Migrating conversion goals and audiences from UA to GA4
- 07:20: User provided data (UPD) in GA4
- 12:13: Audience export via GA4 API
- 14:22: Third-party cookie deprecation update
- 16:23: Conclusion and call to action
43 episodes
Share
