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LinkedIn Roundup - Lessons on Trust, Data, and Growth from the Agency Trenches

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Manage episode 516250603 series 2817744
Content provided by Sales Schema. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sales Schema or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Every few months, I like to pause and look back at the ideas that resonated most with agency owners on LinkedIn — the ones that got people talking, DM’ing, and quietly saying yeah, that’s been my experience too.

This episode isn’t about tactics. It’s a quick tour through the lessons that seem to keep coming up again and again in our world, the stuff we all wrestle with if we’ve been selling complex services for a long time.

Stuff I cover

  • The trouble with the awkward commission pitch and a better way.
  • The Low-Data Agency trap — why relying on reactive referrals clouds judgement.
  • Going from reactive to proactive — what happens when you finally own your pipeline.
  • The real meaning of specialization — how narrowing your market opens everything up.
  • Why you should ship a “crappy” campaign and the power of imperfect action.
  • The limits of intent data and why trust beats timing every time.
  • Planning for an exit by dead-simple milestones.

  continue reading

282 episodes

Artwork
iconShare
 
Manage episode 516250603 series 2817744
Content provided by Sales Schema. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sales Schema or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Every few months, I like to pause and look back at the ideas that resonated most with agency owners on LinkedIn — the ones that got people talking, DM’ing, and quietly saying yeah, that’s been my experience too.

This episode isn’t about tactics. It’s a quick tour through the lessons that seem to keep coming up again and again in our world, the stuff we all wrestle with if we’ve been selling complex services for a long time.

Stuff I cover

  • The trouble with the awkward commission pitch and a better way.
  • The Low-Data Agency trap — why relying on reactive referrals clouds judgement.
  • Going from reactive to proactive — what happens when you finally own your pipeline.
  • The real meaning of specialization — how narrowing your market opens everything up.
  • Why you should ship a “crappy” campaign and the power of imperfect action.
  • The limits of intent data and why trust beats timing every time.
  • Planning for an exit by dead-simple milestones.

  continue reading

282 episodes

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