Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Sales Schema. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sales Schema or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Audrey Kwan on How Micro Agencies Win Big: Niching, Community & the Power of Strategic Partnerships

43:10
 
Share
 

Manage episode 485328138 series 2817744
Content provided by Sales Schema. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sales Schema or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What separates the agencies that consistently get referrals from those that don’t? According to Audrey Kwan, it comes down to trust equity.

In this conversation, Dan Englander talks with Audrey consultant, community builder, and founder of Agency Together about how agencies can get off the feast-or-famine sales rollercoaster by building strategic partnerships, clarifying their niche, and focusing on relationships that compound over time.

Topics covered:

  • Why “referral-ready” relationships are built on consistency, not chance
  • The ROI of niching for insight, credibility, and collaboration
  • How small agencies can thrive without growing headcount
  • What’s extending sales cycles and how trust shortens them
  • “Growth projects” that drive visibility and long-term differentiation
  • Why clarity beats diversification, and how to evaluate your niche strategy with SWOT + PESTLE

Audrey also shares her “Trust Equity Scorecard,” a free tool that helps agency leaders assess how well-positioned they are to grow through relationships.

🔗 Get the scorecard: agencytogether.com/scorecard

🎧 Subscribe to The Digital Agency Growth Podcast for more conversations like this, where we cut through gimmicks and focus on what actually drives growth in complex-service businesses.

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge

CONNECT WITH AUDREY KWAN:

LinkedIn

Agency Together

Audrey Joy Kwan

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

  continue reading

259 episodes

Artwork
iconShare
 
Manage episode 485328138 series 2817744
Content provided by Sales Schema. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sales Schema or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What separates the agencies that consistently get referrals from those that don’t? According to Audrey Kwan, it comes down to trust equity.

In this conversation, Dan Englander talks with Audrey consultant, community builder, and founder of Agency Together about how agencies can get off the feast-or-famine sales rollercoaster by building strategic partnerships, clarifying their niche, and focusing on relationships that compound over time.

Topics covered:

  • Why “referral-ready” relationships are built on consistency, not chance
  • The ROI of niching for insight, credibility, and collaboration
  • How small agencies can thrive without growing headcount
  • What’s extending sales cycles and how trust shortens them
  • “Growth projects” that drive visibility and long-term differentiation
  • Why clarity beats diversification, and how to evaluate your niche strategy with SWOT + PESTLE

Audrey also shares her “Trust Equity Scorecard,” a free tool that helps agency leaders assess how well-positioned they are to grow through relationships.

🔗 Get the scorecard: agencytogether.com/scorecard

🎧 Subscribe to The Digital Agency Growth Podcast for more conversations like this, where we cut through gimmicks and focus on what actually drives growth in complex-service businesses.

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge

CONNECT WITH AUDREY KWAN:

LinkedIn

Agency Together

Audrey Joy Kwan

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

  continue reading

259 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play