Projects are all about storytelling; enabling us to make sense of the world around us and to organise socially to change it. Brin Hodgskiss, Emer O'Donovan and Donnie MacNicol explain exactly how and why stories are significant in project delivery and how the advent of AI will make human storytelling even more important in the future. In a wide-ranging discussion, they explain:

• the critical skill of managing the narrative of your project
• how storytelling creates extraordinary levels of empathy and rapport between narrator and listener
• why it is important to make sure you tell the story people need to hear, rather than the one they necessarily want to hear
• the meaning and value of internal storytelling and how by changing your perspective, you change your story and will change your project

Along the way, they offer some powerful stories of their own of how AI and storytelling are being used together in large infrastructure projects, the transformation of the NHS, and the development of the next generation of music products such as the Spotify virtual DJ.