))
Ep 31: Don’t just take a survey (hidden truths uncovered through stories) || Andy Sitison
Manage episode 512116488 series 3452628
Content provided by Jacintha Kurniawan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jacintha Kurniawan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
On this episode of The Deep Dive Lab I talk with Andy Sitison, CTO at Share More Stories, about one core question: how do we turn human stories and emotions into useful, trustworthy data?
We cover:
- How to prompt people so they actually tell meaningful stories (the “story journey”)
- The logic of breaking a story into expressions and scoring emotions (joy, anxiety, belonging, and more)
- A real project with Virginia Tourism: hearing Black travelers’ stories changed messaging, visitor experiences, and earned recognition
- Practical risks: model accuracy, human-in-the-loop validation, cultural sensitivity, and detecting fake/generative submissions
Why listen: if you create products, run marketing, or lead research, this episode will change how you think about “voice of the customer”, from checkboxes to human truth.
Guest links:
32 episodes
Share
