Luke Freeman is the President of Wizard Creations, a branded merchandise agency recognized among ASI’s Top 25 fastest-growing promotional product distributors. He has led Wizard Creations to collaborate with major brands like Coca-Cola, Ford, and Carnival Cruise Lines. Luke was recognized by the South Florida Business Journal as a 40 under 40 honoree and serves on six non-profit boards and as a partner in four companies throughout various industries.

Some entrepreneurs reach a point where external achievements don’t align with internal fulfillment. From flashy branding and business wins to public visibility, it's easy to appear accomplished while quietly struggling behind the scenes. How can you move forward when your personal brand takes an unexpected hit?

After appearing on a reality TV show that publicly misrepresented his personal and professional brand, branding expert Luke Freeman experienced an identity crisis characterized by self-doubt, depression, and deep introspection. Through the support of his EO forum, trusted mentors, and spiritual coaching, Luke leaned into vulnerability, redefined success, and embraced personal healing and community leadership. Rather than avoiding discomfort, he recommends embracing it to drive personal and professional growth.

Tune in to this episode of The Decision as Robert Hartline and Eric Jackson welcome Luke Freeman, the President of Wizard Creations, to discuss how he experienced personal transformation after public humiliation. Luke shares his early exposure to branded merchandise through his parents’ business, his new venture that fosters emotional connection and healing, and his move from South Florida to Nashville.