The Fastest Way to Unlock Hidden Revenue in Fixed Ops with Jim Roche
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Ever notice how some of the biggest breakthroughs come from the most overlooked corners of the business?
That’s exactly where today’s conversation goes.
In this episode, I sit down with Jim Roche, founder and CEO of WarrCloud, a company that quietly built one of the most transformative innovations in fixed ops, and took seven years to bring it to life.
We talk about what it really takes to stick with an idea when everyone else moves on. About the difference between chasing the next shiny thing versus solving a real, painful problem. And about how a “stack of paper” in a dealership turned out to be, as one dealer told Jim, “a stack of uncashed checks.”
Jim opens up about the seven-year grind that led to WarrCloud’s breakthrough in warranty claims automation, and why that kind of persistence isn’t just rare, it’s a competitive moat.
We also dig into:
- Why fixed ops is no longer “the other department” , it’s the department.
- How a simple leadership philosophy (“Would you rather be right or successful?”) can change how you run your business.
- The unexpected way persistence, patience, and timing can align to create the right product at the right moment.
- The future of warranty processing and why it’s about to change everything for dealers, OEMs, and beyond.
If you’ve ever wondered what separates entrepreneurs who last from those who fade… or how small innovations can transform billion-dollar operations… this is the conversation you’ll want to hear from start to finish.
Connect with David Spisak to Achieve Exponential Growth:
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